Aaron Archer

What I do:
I represent and counsel high-growth often market disruptive emerging companies, and investors in these companies, through their respective life cycles – from the initial structuring to exit, and all the various types of equity financings and general corporate advisory along the way.

Why Cooley:
Cooley is the only firm I have been at that is genuinely passionate about helping emerging companies and the market in which they operate; believing that these companies can drive new technologies and make things better. There is no compromise with the core values of the firm, where we strive to always deliver excellence in the service we provide, and in a problem solving, commercial and pragmatic way, championing at all times the importance of diversity and inclusion.

What my clients value:
Being real with them, and delivering pragmatic advice that is genuinely looking to get to the heart of and solve the issues they have, and not talking around them. I like to believe that my clients see me and Cooley as part of the team, and my desire to stay up to date with the business and its growth rather than just be reactionary when called is a testament to that.

Likes:
I’m very much into my fitness, and I’m not happy if I’m not able to go to the gym at least every other day (read every day)! My colleagues will vouch for the fact that much of the my shelf space in my office is reserved for various gym related accessories and supplements! I’m also a big Liverpool F.C fan, so spend as much time as I can following and supporting the team.

Great reads:
This is where I am supposed to say books like The Secrets of Sand Hill Road: Venture Capital by Scott Kupor, or Venture Deals – Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason A. Mendelson, and these are indeed great (must) reads, but I’m going to go with How to be a Footballer by Peter Crouch, for no other reason than it is absolutely hilarious! The man is comedy gold.