What we do

Nima enables people to be their healthiest selves by giving them the power to know what’s in their food.

Why we succeed

The Nima team is curious and determined – we ask why until we are satisfied and we are not easily satisfied.

What would surprise someone about Nima

We are culturally diverse: 40% of the Nima team are first generation Americans or were not born in the United States.

What we enjoy outside of work

Eating! And testing food together.

Best advice we were given when starting up

Relentlessly test every assumption you have.

Best advice we wish were given when starting up

Define the values that make your culture early on, even if your team is just you and your co-founder.

Future technology we’re most excited for

We are excited about the tech enabling people to do what was once traditional lab testing at home, enabling people to have more consistent data points on their bio chemistry. Ultimately, we think better understanding of our bio chemistry will allow us to better customize fitness and nourishment plans to personalized needs.

A quote that inspires us

“Reasonable people adapt themselves to the world. Unreasonable people attempt to adapt the world to themselves. All progress, therefore, depends on unreasonable people.”
– George Bernard Shaw