What is your company’s mission?
To create the most comfortable shoe using premium renewable materials.
What’s a favorite inspirational/motivational quote?
“If you want to understand the entrepreneur, study the juvenile delinquent.” -Yvon Chouinard
What characteristic of your team has contributed most to your success?
We hire smart, humble, curious people, and we are slow to hire and make sure each person is a superb addition to the team. That said, only a couple people have experience working in the footwear industry. This productive naivety allows us to question norms and come up with great solutions while balancing that with a requisite depth of understanding of how to make a great shoe.
Surprise us with a little-known fact about your team.
Every employee rotates shifts as a receptionist, and we all work customer support and retail each holiday season.
What does your team enjoy doing together outside of work?
We’ve recently gone on a tour of one of the most progressive recycling plants in the country to understand our waste better!
What is the best piece of advice you were given when just starting out?
Consumers never get tired of innovation.
What is one piece of advice you wish you were given when just starting out?
“This could work!” That might have eased a little stress.
Which future technologies (other than yours of course) are you most excited for and why?
Green chemistry, including biotech-enabled materials for consumer products, including shoes.
