Building, marketing and maintaining a strong brand is fundamental to ensuring the success of a new company. Not only will a strong brand confer a competitive advantage through encouraging brand loyalty, but it will have financial value and help to attract investors. Here is general guidance on building, marketing and maintaining your brand while protecting… Read more »

Companies generally consider it a good idea for employees to be stakeholders in the business in which they work and believe share-based incentives offer the ability to reward, motivate and retain key staff. There are various ways in which employees of private UK companies can receive share incentives (i.e., an equity stake in their employer): either… Read more »